Archive | August 2010

Monday, Monday

Sorry, No Marketing Monday today. Tried writing yesterday and got interrupted by mommyhood. Several trips back to the room by Ray-Ray, who LOVES the laptop, taking things off the laptop that someone else put on there (ARGH!) When it finally came to down writing, when I was able to be just hang out with the words…. Nothing struck me.

Sigh.

I worked on several different peices. Some fiction. Some non-fiction. The non-fiction I worked on the most, liked the most. But it’s unfocused, has no point… Maybe I’ll post it here sometime soon. Talks about things I want to do when I’m grown up (har har).The funniest part is— I started it about a year ago, and Number 2 on the list is…. Getting a redesigned Camaro! HAH! See! I did work it in LOL! Take that, Joel!

Finally, I gave up. Door was locked, so I left the laptop plugged in, charging the camera (don’t ask). Then I laid back, feet propped up, and watched some good old fashioned Hallmark Movies.

Yah. Life is good, once you get past the aggrivation!

Advertisements

Marketing Monday- Her Royal Highness Style

Dear Mr. Ewanick,

In my previous email, I suggested a blog approach. My husband noticed that Kia hit that approach starting last week. So, it was a good idea, but if we used it now it would just look like copy-cat. And Chevy, the American Dream Car, deserves so much more than that. Especially with Kia.

I also mentioned in my previous email that there were two models of current Chevrolet cars that I had never heard of. One of those was the HHR. My immediate thought was OOOHHH… This ain’t my daddy’s station wagon. The HHR looks like a rock n roll princess family car. A muscle car for those of us with car seats and creaky knees. I love it. And so will other people, just as soon as you get the name on their lips. And one of the best ways to do that is straight up relationship selling. On this one, we’re going to use a man, but it will still net you the female consumers.

The first thing I noticed when I saw the name of the car, HHR, was how close it is to HRH (Her Royal Highness). Could do the rock n roll princess as an adult, the girly muscle car, however that’s a little too eccentric for the first time out. We’ll capture more attention doing it this way instead:

SCENE: A little girl in glorious cacophony of dress up, twirling around and playing with a magic wand. You could even have her turning rocks into trolls, or frogs into princes.

VOICE OVER: “The only coach worth of Her Royal Highness, Fairy Princess Emily. The Chevrolet HHR.”

SCENE: A horn sounds, along with the “C’mon, lets go!” of her father who is standing with the rear door to an HHR open. The little girl runs over, hair flying.

VOICE OVER: “Chevrolet: Live the American Dream.”

I’ve got a bazillion ideas, bouncing around in my head. They’re relevant, but more importantly they will sell cars to women like me. Families like mine. My brain doesn’t work quite like other peoples: I like puzzles, pulling at things and shaping and reshaping them until an idea hits. The puzzle I’m fixated on right now is putting Chevrolet back in the front of the pack. All this creative horsepower, just waiting to be harnessed.

Let’s take a drive,

Pregnancy Depression

There are movies that hit the nail on the head, or in the heart. The movie Waitress was one of them for me. Our situations were different… but yet the same emotion. (And no, I didn’t cheat no matter how horrible it got.)

When people ask me why I haven’t had another baby, I just smile and say I’m too old. The truth is I was so depressed during my pregnancy that I wanted to crawl into a cave and die. I didn’t believe that I was going to come out of the situation with a baby, and to be honest at the time I wasn’t sure I wanted to bring a child into the situation I was in.

Add to that the fact that I gained exactly 36 pounds. The size of my mom’s tumor and excess water that they removed right before she died— and yeh. I hated being pregnant.

Maybe it was the hormones. Maybe it was the hopeless situation. I don’t know. But I am satisfied with my One and Only and have no desire for another.

And a good part of that is the fact that I was so…. Hopeless while pregnant. You hear all the time about post partum depression, but never about pregnancy depression. Am I alone here? Did anyone else go through that?

Everything changed once I came off the vicodin from the C-section. I fell in love and haven’t regretted it one iota.  He captured my heart and still has hold of it in one little fist.

But I wonder— if I did get pregnant again. Would I be as depressed? Is it something about the hormones? Or was it the situation? And do I really want to take that chance again?