Mocha Memoirs Press, the brilliant publishers who liked my story (Dragon’s Champion) is having an anniversary sale. It’s a wonderful opportunity for readers to score some great reads at a great price. They’ve got some truly great writers, like Rie Sheridan Rose, Billy London, Thomas Olbert and many, many more. OOPS, and don’t forget me!
They also have a great blog. I know, because I write over there on the tenth of the month. This month, I have a moody, flash vampire piece. I’ll post a link when it goes live. But today’s blog post (click here) made me think, really think about who and what I say yes to, and how I say no. It’s not about writing per se, but oh it sure is!
When I received the announcement of the sale, it put my gears to thinking. Not many mainstream publishers give back to their consumers. Tor has their blog and newsletter, which is better done than many. They feature little things by authors about their characters or worlds, short stories, and of course the normal book thumping.
Avon did a one off promotion where they sent out “A Fairy Tale Sampler” by Eloisa James for pre-ordering her current book. Most of it is opening chapters of books I already own, but there is one new short story and lots of little essays on the writing and themes behind the books I already own. Still, obviously, a promotional item but it is something that had value even to someone who owned all the published books it was promo’ing.
But everyone else? Not so much.
So my question for you is, as a writer or publisher, do you feel the need to give back to your readers? Or do you feel that giving them a good book to read is good enough?
As a reader, what kinds of promotional things make you think more favorably of an author or publisher? A magnificent sale so you can get both favorites and new authors at a great price? A varied blog? Promo materials that give something new?
MMP is relatively new: they opened in 2010. At three years, they seem to have a good handle on reaching out to their readers. I wish the big boys could learn that lesson as well.